EXPERIENCED. RESOURCEFUL. PROFESSIONALLY-POLISHED.
“Public relations can offer 10xs more awareness-building impact with target audiences than display advertising….and at a fraction of the cost!”
Barbara Branagan-Mitchell, Owner
PR, Marketing Communications Specialist
Celebrating 27 Years Of Entrepreneurial Success in 2020
PR Creates Fame
PR & publicity placement offer a powerful punch for creating, and sustaining, a high level of ‘fame’ for businesses and organizations.
As a “Media Matchmaker”, Barbara’s expertise is in matching ‘awareness-building’ press releases, event listings, Public Service Announcements (P.S.A.s) with the ‘right’ editors, reporters and broadcast editors and producers at targeted news outlets to keep her clients’ names, products and services prominent “in their public’s eyes.”
Professional Writing & Editing
Professional writing skills are a ‘must’ for garnering the attentions of extremely busy editors, reporters, and broadcast editors and producers who are constantly inundated with news announcements.
They must rapidly decipher what is ‘newsworthy’ and they can instantly spot a ‘professionally-written’ press release.
Knowing how to quickly “feed” the media with the all-important ‘Who’ is doing ‘What’, ‘Where’, ‘When’ and ‘Why it is of interest’ — all in the first paragraph — is essential for successful PR, and in communicating marketing ambitions.
Media Relations & Publicity Placement
It is not enough to write a press release, that release must be timely and “relevant” for editors, reporters, and broadcast producers to appreciate the value of the content.
Placing publicity with targeted media outlets that reach a company’s or organization’s specific target audiences is a skill Barbara has honed over 40+ years representing international, national, regional and local businesses and organizations.
“With every positive publicity placement, traditional public relations creates, increases and reinforces, a company’s or organization’s reputation for their products and/or services.
Effectively ‘positioning’ a company or organization with targeted media representatives creates excellent working rapports plus invaluable ‘word of mouth’ marketing.
Done well, PR builds reputations with the media and targeted audiences that allows a company or organization to tell their story in their own distinctive manner.”
WATERBURY REGIONAL CHAMBER VOLUNTEER OF THE YEAR - 2010
The Chamber’s Highest Annual Recognition of Significant Volunteer Contributions
WATERBURY REGIONAL CHAMBER AMBASSADOR OF THE YEAR – 2016
Recipient Selected by Fellow Ambassadors
Since 1993 Barbara Branagan-Mitchell, as a solo entrepreneur, has helped small to mid-sized businesses publicize and promote their company, services, products and/or special events.
Barbara offers nearly 40+ years of experience – as a professional in Manhattan-based public relations agencies and as a solopreneur in Westchester County, New York and Litchfield County, Connecticut – in the creation of positive Public Relations, Media Relations and Publicity Placement on a local, regional and national level.
Branagan Communications establishes excellent working rapports with editors and reporters; plus garners notable success in placing timely, newsworthy publicity.